About Blueberry Soul

Blueberry Soul is an Irish jewellery brand inspired by the quiet beauty of nature, from the soft colours of wildflowers to the ever-changing movement of the sea along Ireland’s rugged coastlines, and the calm of rolling green hills. Each piece begins with a sense of place, drawing from the landscapes that surround us and the natural elements that make Ireland so deeply special.

Designed and handmade in our studio in Ballon, County Carlow by designer Rachel, alongside her small and growing team, each piece is thoughtfully created using real flowers and natural healing stones, carefully preserved within. The result is jewellery that feels organic, meaningful, and timeless, with no two pieces ever exactly the same.

We specialise in hypoallergenic jewellery, crafted from high-quality 316L stainless steel with gold and silver plating. This ensures exceptional durability, long-lasting wear, and suitability for sensitive skin. Every piece is made by hand, allowing us to maintain a high level of care and attention to detail throughout the entire process.

Blueberry Soul has become a strong and trusted name within the gifting market. Each piece is designed to feel personal and considered, making it a meaningful gift for yourself or for someone you love. Our collections have been warmly received by customers seeking jewellery that carries both sentiment and story.

We are proudly stocked in over 16 retailers across Ireland, the UK, and the United States. As demand continues to grow, so too does our small, dedicated team, with each member playing an important role in bringing our collections to life.

We remain deeply committed to keeping all design and production in Ireland. We do not outsource or mass manufacture. Every piece is created in-house, ensuring authenticity, traceability, and a genuine connection between the maker and the finished piece.

At its core, Blueberry Soul is about more than jewellery. It is about capturing moments of nature, preserving them, and creating pieces that are made to be gifted, treasured, and worn every day.

Our Values

At Blueberry Soul, everything we create is guided by a commitment to thoughtful design, responsible production, and lasting quality.

We are proud to keep our entire design and manufacturing process 100% based in Ireland. By producing locally, we support Irish craftsmanship while maintaining complete oversight of our materials, processes, and standards.

Sustainability is considered at every stage of our work. Our in-studio production process is carefully structured to minimise waste, allowing us to operate efficiently while reducing excess materials. We believe that small, consistent decisions make a meaningful difference over time.

We have consciously moved away from bulky, traditional jewellery packaging in favour of compact, eco-conscious alternatives. Our backing cards and gift boxes are fully recyclable and FSC-approved, and our retail display materials are created using responsibly sourced timber.

By keeping our packaging lightweight and efficient, we reduce shipping volume and associated emissions, allowing more pieces to be transported within smaller parcels. Where possible, we also reuse outer packaging as part of our ongoing effort to reduce waste.

Sustainability is not an afterthought for us. It is a responsibility that informs how we design, produce, package, and grow. Our aim is to create jewellery that not only feels beautiful to wear, but is made with care for the world it comes from.